ART is an ever-evolving phenomenon of our existence. It is the necessity of expressing the zeitgeist of each moment in history, through functional objects, products, projects, and media. Its essence lies in creating a beautiful world, both physically and intrinsically, through communication and guidance, functionality and craftsmanship. It knows no bounds, other than those established by the designer themselves, in that, a designer, if so inclined would be proficient in many different formats of design. Knowledge of materials, basic specifications, and rudimentary tasks in each media would have to be known to create something of worth, but the essence of why we create is similar within all fields of design. That is, the absolute, mathematical and measured solution, combined with the aesthetically pleasurable and thoughtful fragment of human consciousness, which brings the appearance of perfection, or something very close to it.
Design is ultimately the reflection of who we are, and how we respond to the world around us. This is the service and rationale I use when I work with my clients, so to adhere to their needs and the needs of their identity to ensure their success.